Walk down the aisle, we will design your wedding dress with style and make everybody smile.
End your school career in style, we will create your dream prom dress.
Be unique at your next formal event, we will create your statement evening dress.
Proudly wear traditional outfits, we will create your traditional wear with a modern influence.
Don’t look like the rest, we will design your daily wear. So you can look the BEST.
Marisela Veludo, fashion designer & modelling coach. Has a flair for red carpet wear and is a natural born perfectionist. Several of her prom dress clients have won best dressed. Marisela has dressed the TV presenters of Good Morning Africa and PRTV, Miss Portugal South Africa and more.
Just like a relationship that starts as an egg and hatches to become a caterpillar then a butterfly.
That’s how Passion4Fashion came about.
It all started out when I was trying to create my own clothing and style. One of my memories of my first creations was of an olive-green crop top. That crop top made me feel different. My friends went crazy when they saw my top. They couldn’t believe that I made it myself.
From there onward there was no stopping me.
A lot of creations were made. Some thrown away. But all that practice just encouraged me to continue. Every time I created a successful new garment, it gave me a boost in confidence.
My friends and their friends started asking me to design and make them clothes too. From skirts to tops to dresses. Through these moments I started enjoying it more and more and it felt rewarding because of the way my clothing made them feel.
So, I decided to design and make fashion part time. I didn’t limit myself either. I did fashion, interior decorating and even upholstery.
The word travelled and through the years I received more and more orders.
Now, this was the time to get more serious and turn it into a full-time passionate business.
A website was built, a logo was designed. Fortunately for me, my work spoke for itself. Word of mouth continued to grow which helped Passion4Fashion develop a trustworthy and reputable brand known nationally in South Africa.
Part of the growth of Passion4Fashion was through my modelling group/school. That I coached with my business partner, which opened small opportunities to get invited to be part of ladies’ high teas and local fashion shows. This was fun and at the same time positive as we gained some more media exposure out of it.
I remember being invited to do a kid’s fashion show for a local TV channel in South Africa. Me being me, I wouldn’t just do a normal fashion show. I spiced it up and models walked “the ramp” with parrot inspired designs and of course the look was accessorised by actual parrots!
An unforgettable experience was being able to not only show my fashion but also show a modelling routine at a formal event to raise awareness about breast cancer. All my models wore dresses in different tones of pink and the guys wore matching waistcoats. With these outfits, they performed “Breath and Life”, which was the title to our choreographed dance/freeze modelling flash mob routine. This was amazing!
I loved that Oratilwe, one of my prom dress clients invited me to be part of her big night, which was filmed and broadcast across South African TV on a very popular show.
A fun experience was also when Deolize, my client, invited the TV crew to film her fittings with me and talk about her dress. This was to be a part of a new South African Afrikaans TV show dedicated to the prom night.
Although Passion4Fashion is quite know locally, people seemed to know me more by name. Perhaps its because my name is different…
Now the business/I, have relocated back to my home land in Europe, Portugal. So, I decided to take the opportunity to rebuild my entire website and business name to simply, just my name and what I do. So now, I am Marisela Veludo – Fashion Designer.
I am still offering and will always offer fashion design and dress making, only now my atelier is in Cascais, Lisbon.
So, if you are in the area, you can make can contact me for your appointment.
If you are not in the area, no worries, let me know and we can have a consult, fill in my measurements form, and I will have the dress delivered to you for free.
When you go to the big commercial shops you buy clothing that you think you like and that you might wear because its at a good price and lands up somewhere in your wardrobe. Having your clothing custom made, your clothing becomes one of a kind, exactly what you want so you will wear it.
We are a paperless environment. All customer receipts and invoices are electronic. Natural light gets used first. When we turn the lights on, we only use low power LED lighting.
We never use any form of animal products
Our fashion is displayed realistically with our happy clients. We don’t use models nor stock pictures.
Nothing here goes to waste, all gets turned into a new creation